These are recommended social media dimensions (measured in pixels). Updated 02 April 2019.

Facebook

  • Facebook cover: 820 x 312 (640 x 360 on a smartphone)
  • Event cover photo: 1920 x 1080
  • Group cover photo: 1640 x 856
  • Pages cover photo: 1640 x 624
  • Facebook profile: 180 x 180
  • Shared link: 1200 x 630
  • If pictures have logo or text, they might render better as a .png file

Instagram

  • Square posts & Ads: 1080 x 1080 (1:1 Ratio)
  • Profile photos: 320 x 320
  • Landscape posts & Ads: 1080 x 566 (1.9:1 Ratio)
  • Portrait posts & Ads: 1080 x 1350 (minimum, 4:5 Ratio)
  • Story: 1080 x 1920 (9:16 Ratio)
  • IGTV cover photos: 420 x 654 (1:1.55 Ratio)

Twitter

  • Header image: 1500 x 500
  • Profile picture: 400 x 400


LinkedIn

  • Cover photo: 1536 x 768
  • Profile picture: 400 x 400
  • Logo 300 x 300

Pinterest

  • Square pin: 600 x 600
  • Optimal pin: 600 x 900 (2:3 Ratio)
  • Long pin: 600 x 1260 (1:2.1 Ratio)

YouTube

  • Cover channel art: 2560 x 1440
  • Video Thumbnail: 1280 x 720
  • Channel icon: 800 x 800

Snapchat Geofilter guidelines

Geofilters are web-optimized, transparent .png files.

  • Geofilter size: 1080 x 1920
  • .png must be under 300 KB